BY AMBROSE GAHENE
MTN Uganda has launched an online home of UG sports dubbed “MTN Sports” to give Ugandan sports enthusiasts a one-stop point for all sports plus other related news updates.
Somdev Sen, the MTN Uganda Chief Marketing Officer, said that as the biggest supporter of sports in Uganda, MTN decided to launch sports website, a digital sports hub, to provide sports fans with comprehensive sports coverage of the very best that Ugandan sports has to offer.
“This idea was further fuelled by the prevailing circumstances that have limited fans’ physical involvement at sports facilities. That is why we have decided to bring the fun and thrill closer on the screens of our customers,” said Somdev.
He said; over the years, MTN Uganda has been a big supporter of various sports disciplines in Uganda, including MTN Marathon, broadcasting the Star Times Uganda premier football league and their continued partnership with local football clubs like KCCA, Onduparaka and support to talent development in other institutions, among others.
The innovation is hinged on MTN’s vision of delivering the benefits of a digital world to its customers.
Since it opened shop in Uganda over 20 years ago, MTN’s proactive role in sports has positioned the brand as the biggest supporter of local sports through its sponsorships, partnerships and active engagements with the various sports disciplines including football and athletics among others.
Somdev added that; across the world, the excitement of sports has spread beyond the confines of stadiums and captured the hearts and minds of many through the internet. As such, the new MTN sports website is now part of this digital outbreak of the sports fever across the country.
MTN Uganda remains known as the founder of the biggest marathon and the inspiration behind the running culture through which a number of athletes have been nurtured.