Stiff competition among television stations for viewership will certainly increase following the massive rebranding of top television in to the market space.
The Christian media power house having existed for 25 years rebranded with fresh and exciting content necessary for the trending generation.
According to Top TV proprietor Pastor Jackson Senyonga, the management invested heavily into research, 75 % local content production and introduced fresh programmes namely ekina Uganda soaps, koodi ba dear, kachumbali entertainment show and community news.
“We have rebranded to capture Viewership and advertising space. We realised that television Viewership has changed and to remain in business it needed fresh local content to survive in the tight media market. Hence we invested heavily in 75% local content production and little to gospel but not deviating from our mission as Christian based media house, “Senyonga explained.
According to survey from ipsos, Uganda Media airspace has been dominated by Bukedde television, Nbstv and ntv but now with entry of fresh local content needed by urban and rural flock in luganda competition will become tight and toptv will share space for viewership and advertising budget.
Senyonga says we are ready for competition and seek stakeholder partnership for advertisement using top television channels.
“Top TV has evolved and now we have the local content ugandans love and fresh programmes to increase our brand penetration,” Senyonga said.
However, Top TV Marketing Manager Ndalu Daniel says toptv has evolved with demand driven programmes that advertisers should use for brand promotion and awareness.
“We appeal to business partners to advertise and support toptv since we are now ready with the real content urban and rural flocks want which is good to advertisers as well to place their adverts during times of airing these programmes,” Ndalu said.
According to him toptv is now promoting buy Uganda Build Uganda because most our programmes content are in luganda and soap actors employed are ugandans.